Innovative Brands
Innovations are of great strategic importance for Henkel, because they provide the basis for our future business portfolio. Already today, more than 30 percent of our annual sales are generated by new, innovative products introduced during the preceding three years.
Persil, Purex, Pril, Schwarzkopf, Dial, Fa, Loctite, Teroson, or Ceresit – as varied as the brands and technologies from Henkel are, they have one thing in common: they are based on considerable know-how and innovative ideas. We are constantly at work to perfect our products and production processes, so that we can meet even better the needs of our customers and the consumer. Successfully. Below you will find examples of the many innovative products from Henkel.
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Cleaning excellence shaped to perfection: Our new, pre-dosed Persil Mega-Caps are simple to use while delivering an outstanding wash result. Once placed in the washing machine drum, they completely dissolve, allowing their concentrated washing power to produce brilliantly clean and fresh results. www.persil.de
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With Mousse Color, Schwarzkopf has developed its first foam colorant for mixing in a shaker. The mousse thus created is applied to the hair like a shampoo – for intensive shades and long-lasting coverage of gray hair. www.palette.schwarzkopf.com
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Loctite 401, 406 and 454 are three new instant adhesives developed for a wide range of industrial uses. Thanks to their improved formulations, they are able to withstand temperatures of up to 120 °C without compromising on overall performance – which means that these Loctite instant adhesives are now suitable for even more applications. www.loctite-instantadhesives.com